New month means new drops at Fabletics!
Here is first of many monthly campaigns that consist of marketing assets that funnels into the shopping experience.
Email Campaign Testing
During my time here, I was responsible for creating A/B testing during Black Friday / Cyber which would effect the strategy for the following year's email campaign.
Transactional Emails
Outside of testing, I was able to create new drip and transactional emails based on marketing team direction and the merging of Mens and Women's brand.